If you’re yet to indulge in influencer marketing, reaching your audience through other people they care about could be a winning strategy. While influencer ‘pages’ are likely to suffer from the same challenges as brand pages, many influencers have very large personal networks that they are now likely to try and leverage (in a manner similar to those who work in multi-level marketing companies). Moving forward, it might be more beneficial for brands to work with a larger number of small-scale influencers, rather than one high-profile influencer.
While it’s true that it is going to be harder (and more expensive) for brands to reach their audience on Facebook, in the long term, this algorithm change is actually going to be better for everyone.
It will be better for users because they’ll now see more of the content they want to, have a great experience and keep coming back for more.
Furthermore, it will be better for brands, as Facebook is pushing them to make more relevant, shareable and high quality content, so they’ll become better marketers as a result.
In summary, it seems that Facebook’s recent actions echo the PSONA Social philosophy that brands don’t matter, unless they do things that make them matter.
How will you make your Facebook content matter moving forward?