Are words really necessary?
You know the old saying “A picture is worth a thousand words”, well it turns out someone was onto something there! Studies have shown that using visual mediums on your social channels works wonders for engagement. Upping your visual game can be just what your brand needs to do to be winning in the social space.
There has been a shift in social media over recent years: blogs were the wordy foundation, Facebook and Twitter the micro-blogging middle ground and now we have a complete visual takeover with the likes of Instagram, Tumblr, Pinterest, Periscope and Snapchat. The point is, if you are neglecting this shift, you shouldn’t be.
Let me present the facts to you:
- Content with relevant images gets 94% more views than content without relevant images.
- Visual content is more than 40x more likely to get shared on social media than other types of content.
- Coloured visuals increase people’s willingness to read a piece of content by 80%.
- 65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated.
What does this mean for brands?
As you can see from these impressive statistics, it’s a given that your content should be driven by exciting imagery, videos and share-worthy graphics. Users are more likely to engage with your brand if you have imagery at the forefront of what you are putting online. Don’t focus just on your products or services but think about the brand personality when coming up with content ideas and imagery to go with.
So, it’s time to get your visual content strategy sorted! Let’s begin:
SHOW AND TELL
Don’t tell if you can show! Why would you waste an opportunity to create a really cool piece of content which visualises an idea? Buzzfeed’s 'Tasty' Facebook Channel is a great example of showing rather than telling. This concept can be applied to many different brands (FMCG, cosmetics, cars, etc.). Just let your imagination run free…
Cheese-Stuffed Pizza PretzelsPosted by Tasty on Thursday, 14 January 2016