4. Vine shutting down
R.I.P Vine! The 6 second wonder app owned by Twitter will be shutting down over the course of the next few months. The original intent for the app was to allow people to take little snippet videos of their life, in a similar way a tweet does. However, it soon took off as a place for young creatives to make comedy skits, art pieces and more, to the point where Vine even had its own stars just like YouTube. Vine allowed users to experiment with the 6 seconds they had to record, and it offered a new, fresh platform for users whether they were creating, or just viewing.
Unfortunately, while Vine initially stirred up excitement, it wasn’t able to keep up this momentum. Vine was only managed by a small team, and it seems while culturally they were successful, they struggled to make profit or grow user numbers. Excitement around the app started to fade, and while other apps were introducing new features and adapting, Vine wasn’t able to keep up. Another struggle was being up against apps like Snapchat with their 10 second maximum video limit and influencers building an audience there, or Instagram and their introduction of video.
It’s a shame to see the platform shut down, however personally, as a user it was easy to lose interest very quickly. With Twitter having problems of their own, will we see more ripple effects? http://bit.ly/2eV6X2W
Vine’s founder Rus Yusupov isn’t too happy… 🙈