What does it have over traditional company intranets?
That familiar interface I mentioned earlier - Over 1.5bn people in the world have a Facebook account - a mind-boggling number! Facebook At Work is almost identical to “classic” Facebook on desktop and mobile, therefore most people will find the Facebook At Work interface familiar, making adoption quick and widespread.
Notifications - of new comments, new files, updates, etc. - are better with Facebook At Work. Most intranet and collaboration tools rely on email as a way to notify users of updates or changes. That’s all well and good, but when busy workers get tens or hundreds of automated emails on top of all of the other email they receive each day, they're fairly easy to miss or ignore and find their way into that special storage folder, the recycle bin. Facebook At Work’s notification system is almost identical to Facebook’s - you’ll get notifications when logged in to the desktop client and, depending on your configuration, will get app and push notifications to your mobile device too. Having used Facebook for almost ten years, I’m now conditioned to check the top right of Facebook when on a desktop or the app icon when on my mobile - this would be no different when using Facebook At Work.
The Mobile App is a great benefit. It allows an organisation’s employees to access company information, a staff directory, chat to colleagues, share updates and collaborate on projects, all from a mobile or tablet. One of the biggest challenges many large organisations have is to instil a culture of collaboration across multiple sites and employees. And when your employees aren’t desk-based, this is multiplied. Facebook At Work could potentially solve this issue completely.