Over the past few year social media has become a standard channel of communication for both consumers and brands. Platforms such as Twitter, Facebook and Instagram have seen significant growth and have become established as new media outlets, eclipsing traditional outlets like TV, Radio and Newspapers, as a more appealing channel for getting content to penetrate the viewer’s consciousness, and stay in it!
With the social media market continuing to evolve at a rapid rate it is safe to say that a lot of things changed throughout 2015. We saw some major changes to the Facebook newsfeed and the continued decline of organic reach for brands, the explosion of live streaming with the launch of Meerkat and Twitter’s Periscope and the accelerated growth of mobile messaging apps such as WhatsApp, Facebook Messenger and Snapchat.
This year we also witnessed many brands coming of age on social media. Top brands such as L’Oreal, GoPro and Burberry kept customers engaged and entertained on their social media properties by offering unique and valuable content that was not only visually compelling but customer-centric, and creative.
As we head into the new year, many digital marketers are pondering what the social landscape will look like in 2016. Will buy buttons take over? Will Facebook continue to expand into a content platform and will Twitter finally put a smile on investors’ faces!
We have a few of our own predictions for you. However, before we do share those we wanted to take some time to look at some of the biggest social media marketing trends and developments over the past 12 months.