How to value Social Media Advocacy
What exactly is the value of social media?
While there are now lots of case studies and hard metrics to support the benefits
of social media, the challenge remained to construct a plausible framework for
attributing financial value.
- Sector's most robust framework for social media ROI
- Created in conjunction with BA, AEG Europe, Mediacom and University of Strathclyde, among others
- Can be applied internationally to any brand in any sector
- First piloted by The O2 in 2013