The UK’s Largest Ever Blogger Outreach Study: Report & Findings

Why is blogger outreach important to brands?

Having identified significant gaps in understanding between bloggers and marketers, Psona set out to work collaboratively with UK bloggers across a wide variety of sectors to derive insights around the current state of blogger outreach. Over 250 bloggers from 86 blogging categories were involved in the research, making this the largest study of its kind ever conducted in the UK.

  • UK's biggest ever blogger survey
  • Reveals key latest trends in influencer marketing
  • Useful for how to target and approach advocates, and how to get the best long-term results
  • Full of useful anecdotal evidence and case studies
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